[[ ePUB ]] Overcrowded: Designing Meaningful Products in a World Awash with IdeasAuthor Roberto Verganti – Vivefutbol.co

Apowerful Innovation, Which Seeks To Discover Not How Things Work But Why We Need ThingsThe Standard Text On Innovation Advises Would Be Innovators To Conduct Creative Brainstorming Sessions And Seek Input From Outsiders Users Or Communities This Kind Of Innovating Can Be Effective At Improving Products But Not At Capturing Bigger Opportunities In The Marketplace In This Book Roberto Verganti Offers A New Approach One That Does Not Set Out To Solve Existing Problems But To Find Breakthrough Meaningful Experiences There Is No Brainstorming Which Produces Too Many Ideas, Unfiltered But A Vision, Subject To Criticism It Does Not Come From Outsiders But From One Person S Unique InterpretationThe Alternate Path To Innovation Mapped By Verganti Aims To Discover Not How Things Work But Why We Need Things It Gives Customers Somethingmeaningful Something They Can Love Verganti Describes The Work Of Companies, Including Nest Labs, Apple, Yankee Candle, And Philips Healthcare, That Have Created Successful Businesses By Doing Just This Nest Labs, For Example, Didn T Create Aadvanced Programmable Thermostat, Because People Don T Love To Program Their Home Appliances Nest S Thermostat Learns The Habits Of The Household And Bases Its Temperature Settings AccordinglyVerganti Discusses Principles And Practices, Methods And Implementation The Process Begins With A Vision And Proceeds Through Developmental Criticism, First From A Sparring Partner And Then From A Circle Of Radical Thinkers, Then From External Experts And Interpreters, And Only Then From UsersInnovation Driven By Meaning Is The Way To Create Value In Our Current World, Where Ideas Are Abundant But Novel Visions Are Rare If Something Is Meaningful For Both The People Who Create It And The People Who Consume It, Business Value Follows