Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs –

Id Be Interested In The Behind The Scenes Story Of Any Apple Product But If There Is One Im Most Interested In, Its The IPhone Kocienda Delivers Just That, And It Truly Is Extraordinary This Book Is A Must Read For Anyone Interested In How Apple Actually Creates Its Products John Gruber, Daring Fireball Kocienda Reveals The Real Secret Of Steve Jobs S Leadership And Apple S Magic The Ability To Push People To Think For Themselves, And To Empower Them To Turn Their Best Thinking Into Reality It Is A Story About The Intersection Of Technology And Humanity Kim Scott, New York Times Bestselling Author Of Radical Candor Ive Literally Been Waiting A Decade For This Book Ken Kocienda Takes You Inside Apple In Way Only A True Insider, A Veteran Software Developer, Could Creative Selection Is The Answer To The Prayer Uttered By Anyone Who Wants To Truly Understand How Apple Works I Couldnt Put It Down Adam Lashinsky, New York Times Bestselling Author Of Inside Apple Ken Kocienda Played Pivotal Roles In The Creation Of Both Safari And The Original IPhone One Of The Hardest Problemsand Biggest Risksof The First IPhone Was The Development Of A Multi Touch Keyboard I Placed This Formidable Responsibility Squarely In Kens Hands, And The Success Of The Keyboard Emerged From His Insights, Collaboration, And Dogged Pursuit Of Excellence He Now Offers Readers, In His Own Words, A Window Into His Experiences And Insights From The Trenches Scott Forstall, Original IPhone Software Team Leader And SVP IOS, Apple If Youve Ever Wondered What Its Like To Work In A Hotbed Of Innovation, Youll Enjoy This Inside View Of Life At Apple Ken Kocienda Pioneered The IPhone Keyboard, And This Book Gives A Play By Play Of Their Creative Processfrom Generating Ideas To Doing A Demo For Steve Jobs Adam Grant, New York Times Bestselling Author Of Originals, Give And Take, And Option B With Sheryl Sandberg Ken Kocienda Was A Software Engineer And Designer At Apple For Over Fifteen Years After Graduating From Yale, He Fixed Motorcycles, Worked In The Editorial Library Of A Newspaper, Taught English In Japan, And Made Fine Art Photographs Eventually, He Discovered The Internet, Taught Himself Computer Programming, And Made His Way Through A Succession Of Dot Com Era Startups, Before Landing At Apple In , Where He Worked On The Software Teams That Created The Safari Web Browser, IPhone, IPad, And Apple Watch Ken Lives In San Jose, California With His Wife

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